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Your Life
Is As Good
As Your

Your mind is a beautiful, powerful, and unpredictable part of you. Treat it well and it will reward you in ways you cant even imagine.


Our brand inspires everyone to be kind to their mind because that's where it all begins. Let's be honest when it comes to our mental health, we often do the opposite. Being kind to your mind means not being hard on yourself when experiencing poor mental health. It means taking a step back and recognizing when you need a break or help. Talk to yourself how you would talk to others who need compassion and support. When we speak kindly to ourselves, our brain starts to repair itself, we feel happier and healthier, and most importantly, our self-esteem grows.


JAIME, Cleveland OH

"I love this brand and everything it stands for. My sweatshirt reminds me to always be kind to myself even on my hardest days and it really helps!"

MEGAN, Denver CO

"My boyfriend bought me the selfcare box for xmas and it was the most thoughtful gift I received..he listens :)"

TARA, Camden ME

"I was skeptical about the body wash but on the first night I used it I slept like a baby. Woke up feeling refreshed and ready to conquer the day. Just wish it was more than 8oz, wont last long"

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